Branding for Kościuszki 22 investment in Cracow, Poland.
Kościuszki 22 is an apartment investment located in Krakow, by the Vistula river.
Scope of implementation: communication strategy, identification system including a logo design, selection of typography and colors, marketing and sales materials, i.e. business cards, legal documents, catalogues, notebooks, website design, press advertisements, mailing, internet campaigns. Printed materials were made of an uncoated, mass-dyed paper and enriched with copper hot stamping and letterpress. An embossed marble pattern was also used, which is one of the finishing materials used in the apartment building.
The concept of the logo was created by combining the building number 22 and the letter K, the symbol of two swans floating on the Vistula and the key to the city gates (symbol of Cracow).
Logo contruction
The meaning
Colours and textures
